Have you worked hard to create great art, only to struggle to get your work out in front of buyers and make sales? Have you wrestled with the consistency of your work? Do you know if you are pricing your work correctly? Do you know what steps you need to take next to see your art career thrive?
Xanadu Gallery’s Art Business Academy will help you answer all of these questions and many more. Art Business Academy offers comprehensive online business courses for artists like you who are serious about increasing their exposure and sales and gaining gallery representation.
With courses designed, presented and run by Xanadu Owner, Jason Horejs, you will gain an inside understanding of how the business works and personal guidance from Jason in building your successful fine art career.
A Personal Invitation From Jason Horejs, Owner of Xanadu Gallery
I have been in the art business my entire life. I grew up watching my father, painter John Horejs, build a successful art career. I’ve been in the gallery business since 1992, and I founded Xanadu Gallery in 2001. I have owned and run the gallery with my wife, Carrie, ever since.
During the years I’ve been in the art business, I’ve been fortunate to work with hundreds of artists, and have interacted with thousands more. As I built relationships with artists, I came to realize that many of them hungered to better understand the business side of art. Even though many had spent years perfecting their skill and craft, the art education system is woefully inadequate at teaching the business of art.
Over the years I have received frequent requests from artists for personal career consultations and deeper guidance. Many artists have expressed a desire to get feedback on their work and direction in the process of preparing marketing materials and approaching galleries. Unfortunately, because of my busy schedule, I’ve only been able to personally work with a very limited number of artists directly.
That is why I’m excited to invite you to join Xanadu Gallery’s Art Business Academy. The Academy gives me a framework that will allow me to share insights into the art business and give you personal feedback about your art.
In the Art Business Academy, we’ve created a multimedia learning environment where you can learn at your own pace and get answers to all the questions you have about the art business. Each lesson will enhance your understanding and knowledge and provide you the skills you need to reach your goals. The practical assignments I’ve created with each lesson will allow me to give you feedback about your art and business, and will help you create the materials you need to market your work.
I invite you to join me as we work together to build your successful business. Register for the Art Business Academy today.
J. Jason Horejs
After registering, you will immediately receive access to your first lesson and assignment. Each lesson includes a 20-40 minute video presentation, supplemental presentations, and answers to the most common questions about the topic.
After each lesson, you will receive a practical assignment based on the material in the presentation. Assignments are not tests or quizzes in the traditional sense, but rather are practical projects designed to help you put into practice what you have learned. Assignments will include everything from career assessment, to artwork consistency reviews, to portfolio building and more. I will review and evaluate each assignment and work with you to make sure you have completed each step to be able to present yourself as a professional artist to buyers and galleries.
At the end of the course, you will have everything in place to move forward with your business.
You will receive access to a new lesson and assignment every two weeks. You will also receive free access to Q&A sessions and bonus material. You can complete the lessons at whatever pace works for you, and you will have access to the lessons as long as you are a member.
Frequently Asked Questions
Frequently Asked Questions about Xanadu Gallery’s Art Business Academy
How much is it to register?
Membership in the Art Business Academy is $79 per month. Membership gives you access to all of the lessons, personal feedback from me and participation in the weekly live sessions. The monthly membership tuition will never go up while you are a member.
I’m glad you asked! When we were developing the course (and yes, hundreds and hundreds of man-hours of work have gone into developing the lessons and the website) I wanted to make sure that participation wasn’t going to be prohibitively expensive. I understand that resources can be tight for artists, and I wanted to allow the broadest range of artists possible to participate. At the same time, we were making a huge investment of time and $ into crafting the Academy. As I was working toward figuring out the right balance, I happened to hear a random fact: the average cost to go out to dinner and a movie is about $89. I thought that if we could provide an incredible art business education experience for less than the cost of going to dinner and a movie once a month, it would be totally worth it! Once you register, I promise you will see that the Academy is a far greater value to you than dinner and a movie.
How long will the class take to complete?
There are a total of 36 lesson, and lessons are released every two weeks. Completing the course will take about 17 months. I know that sounds like a long time, but you will be amazed at how much there is to learn and build upon as we work together. In a little less than 17 months I will be helping you completely reshape your art business and giving you a completely new perspective on the business. As one current member said:
“Even though I have a BFA in painting and have been in several galleries over the years, there has not been one lesson where I did not learn something new. It has pushed me to answer questions about my art, and to formulate answers that have made me a better artist at telling my story and at marketing.” — Cathy Carey
What if my schedule is complicated and there are times when I can’t complete a lesson in two weeks?
Again, I designed Art Business Academy with artists in mind. I understand that your schedule is busy and unpredictable. While you will have access to a new lesson every two weeks, if you are particularly busy when lessons are released, you can return to the Academy when things slow down and catch up on the lessons you’ve missed. I will work with you to make sure the classes accommodate your schedule.
What are the lessons like?
Each lesson consists of a 20-40 minute video presentation, and then includes additional resource material and an assignment. Assignments aren’t busywork or quizzes. Instead, you will be working on practical projects that will move you toward your art career goals. So, for example, in one assignment you will submit 10 samples of your most recent work for me to review and give you feedback. In another, you and I will work together to craft and update your portfolio. Every lesson will give you insight, and every assignment will help you put that insight into practice.
What is the cancellation policy?
The Art Business Academy has been designed to be flexible and adaptable to your schedule and needs as a busy artist. You can take the classes at your own pace, and there are no deadlines for assignments. We understand that your commitments or circumstances might change, and should that happen, the courses can be cancelled at any time. There is no penalty for cancelling your enrollment.
Do you have a question about how the Art Business Academy Works? Ask!