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Social Marketing Insider for Artists


A note from Xanadu Gallery owner
Jason Horejs

Have you ever wondered if selling your art through social media is possible? If you are like most artists, you have probably pondered whether you should be advertising on platforms like Facebook and Instagram. You may have even tried to run an ad or two. Like many artists, you have likely seen mixed and/or disappointing results.


Over the years, we’ve pursued social media advertising to generate art sales at Xanadu Gallery. Like many artists, our results have been intriguing but inconsistent. We’ve sold artwork ranging from a few hundred dollars to over $5,000 through social media ads, but the results have always been unpredictable, and our spending on the ads has been erratic.


In the summer of 2022, I decided to settle the question of the effectiveness of social media advertising for myself. I took a deep dive into the ins and outs of social media marketing, studying guides provided by Facebook, following social media marketing gurus, and taking in-depth courses. I committed to developing a comprehensive social media marketing strategy and investing significantly in running social ads.  I didn’t know what to expect, but I was determined to learn all I could from the experience.


The results have been . . . amazing.


From September 15th, 2022, to May 5, 2023, we invested $38,564 in Facebook and Instagram ads and experienced $128,580 in sales! However, even more exciting than those numbers is that we began generating sales with a very small budget ($80!) and quickly saw success.


We will expand our reach and investment in the coming months, deploying what we’ve learned to increase sales. I invite you to participate in the process and gain an in-depth look at what we’re doing, learn the principles that we’re applying, and apply them for yourself to generate your sales. I’m excited to announce the launch of Xanadu Gallery’s Social Marketing Insider Program. In a series of weekly online sessions, I’ll show you exactly what I’ve learned so far about selling art on social media, and give you a front-row seat to watch the expansion of our social marketing endeavors, and I’ll teach you how to consistently and reliably sell your art through social media.


You do not want to miss this experience! Read more and sign up below to reserve your space in the program. The first session was broadcast on March 15, 2023, and it and subsequent sessions are available as recordings.


The Social Marketing Insider Program will give you the tools you need to become a successful social media marketer. You’ll benefit from our firsthand experience, get access to our comprehensive marketing plan, and become part of our growing network of artists who are successfully selling their art online.


Invest in yourself and your art business today. Join the Social Marketing Insider Program.


J. Jason Horejs


Xanadu Gallery, Scottsdale | Pinetop, Arizona


Note: Participation in the Social Marketing Insider is included for Art Business Academy members. If you’ve been considering signing up for the Art Business Academy, now would be a great time to register to get access to both. Register for the Art Business Academy here.




The Social Marketing Insider online program will teach you the principles of selling art through social media and provide the tools and strategies you need to build a robust online presence and increase your art sales.

What you’ll learn:

  • What social media advertising is good for (and what it’s not)
  • How to set up your social advertising accounts
  • How to understand your audience and target your marketing efforts effectively
  • How to create engaging content that resonates with your target audience
  • How to budget for social media marketing (hint: you can start building successful ads for as little as $100 per month)
  • How to implement successful social media campaigns for your art
  • How to track and analyze the success of your campaigns
  • How to utilize Facebook and Instagram advertising to drive art sales
  • How to create a solid and consistent brand for your art on social media
  • And much, much more.


Sessions will cover broad social marketing principles and highly-detailed directions to help you implement successful social ads. You will also get an insider’s view of how our social media ads are set up and how they work. You’ll benefit from what we’re learning through our social media marketing without having to spend advertising dollars yourself!


Each live, weekly session will be conducted via Zoom and will provide opportunities for you to participate, see practical examples of social advertising, and learn how to implement successful social campaigns for your art. And if you can’t attend the live sessions, don’t worry! All sessions will be recorded and made available to registered participants. You can watch the recordings at your convenience and ask questions via our Q&A form.

Don’t miss this opportunity to take your art business to the next level. Register now and join the program today!

Registration Information:

  • Live Session Dates: Wednesday Mornings Beginning March 15, 2023 – All sessions prior to your registration are instantly available as recordings
  • Time: 9 am Arizona Time
  • Registration: $440 $340
  • Location: Live Online via Zoom & Recording of Each Session Available in Archive

Ready to take the next step in promoting and selling your art on social media? Click the “Register Now” button to secure your spot in the program. We look forward to helping you succeed!




Note: Participation in the Social Marketing Insider is included for Art Business Academy members. If you’ve been considering signing up for the Art Business Academy, now would be a great time to register to get access to both. Register for the Art Business Academy here.


Calendar of Broadcasts

*  Dates and topics are subject to modification as needed

Week 1 – Wednesday, March 15: An Introduction to Social Media Marketing – Dispelling Myths and Misconceptions of Selling Art on Social Media
Week 2 – Wednesday, March 22: Step-by-Step Instructions for Structuring your Meta (Facebook and Instagram) Ad Accounts
Week 3 – Wednesday, March 29: Don’t Boost Your Posts! Using the Ads Manager
Week 4 – Wednesday, April 5: Setting Up Your Meta Pixel
Week 5 – Wednesday, April 12: Audience Targeting
Week 6 – Wednesday, April 19:  Setting Objectives for Your Social Marketing Campaigns/ Understanding Campaign Structures
Week 7 – Wednesday, April 26: Campaign Budgeting: How to Invest Your Limited Dollars for Maximum Success
Week 8 – Wednesday, May 3: Creating Ads Part 1 – Format Options – What Kind of Ads Work Best?
Week 9 – Wednesday, May 10: Creating Ads Part 2 – Anyone Can Create Successful Social Ads
Week 10 – Wednesday, May 17: Measuring Success – How to Easily Track Your Results

Wednesday, May 24: No Broadcast – Jason Travelling

Wednesday, May 31: No Broadcast – Jason Travelling

Week 11 – Wednesday, June 7: How to Experiment Successful by Letting the Algorithms Do Their Work
Week 12 – Wednesday, June 14: Monitoring and Responding to Comments and Inquiries

Each broadcast will include links to resources and downloads of checklists, templates and tools. Each session will be recorded and available for lifetime.


After the initially scheduled sessions, you’ll be ready to launch your social media campaigns! Subsequent sessions are to be scheduled to cover:

  • Effective copywriting
  • Ad retargeting
  • Campaign management
  • Responding to comments and inquiries
  • Call-to-action (CTA)
  • Branding basics
  • Creative storytelling
  • Ad frequency capping
  • Hashtag optimization
  • Video marketing tips
  • Image optimization tricks
  • Retention marketing strategies
  • Ad placement targeting
  • Competitor analysis tactics

And more.