I’ve taken three “how to sell your art” courses. I wouldn’t recommend all of them, but this is the one course I definitely WOULD recommend!

There was a lot of one-on-one personal mentoring with an experienced and successful gallery owner who gives great insight on what galleries look for in an artist and how galleries are run. For me, this personal mentoring extended to encouragement and advice when I came to a point when I was very discouraged and didn’t know which way to turn. I got back on track and focused on what I could do rather than what was going wrong.

I love that the lessons are organized in a logical brick-by-brick way that you build the skills to form a solid foundation and build the knowledge to confidently approach galleries. You also learn how to run your own art business. The lesson on how to approach pricing was a Godsend.

I learned to be what I refer to as a “very polite bulldozer” in approaching galleries whose owners are constantly flooded with artists asking to show in their gallery. You need to get in the door and make a great impression. I am also learning how to build a good long-term relationship with those galleries.

I am now represented by two galleries and keeping busy trying to keep up with the demand. I give the Art Business Academy credit in giving me a leg-up to get in those galleries, and the confidence to look for more gallery representation in the future.

Michael Frank Peterson
Artist, Texas

I have been passionate about my art for as long as I could remember. Getting advice from artist mentors and professional friends was very helpful over the years in working on my style and body of work, but the Art Business Academy is advice and so much more from a successful gallery owner, which is a very different side of the art world. Jason personally goes through your art business step by step with you. Thorough lessons on everything from consistency and quality of work, pricing, inventory tracking, and gallery contacting and much much more. I thought I was ready before this course, but now with the personal help from Jason I AM ready. I used to get short, dismissive rejections, or no response at all. With Jason’s help, even my rejections are more professional- I think that is because my communications and materials are polished and professional. Also, it’s not all rejection any more, I am getting more yesses and have gotten into my first gallery. This course has helped me understand the gallery process better, and that rejections are part of it. I have the confidence in my work in my materials now to not let that stop me. Thanks to this course, I am having my most successful year yet, even during a global pandemic. Thanks Jason for taking me from dreaming about being a professional artist, to giving me actionable steps to take towards my goal, which is now closer than ever.

I have been a professional artist based in Jackson, Wyoming for 43 years. And I have found the profession of art difficult. In the past year, after listening to several of Jason Horejs’ Reddot blogs and taking one of his webinars, I decided to enroll in his Art Business Academy. In every one of the course lessons, I have found re-affirmation for much of what my experience has taught me. Having said that, I must admit that I have also learned something new from every lesson. I have updated my website, portfolio, bio and resume. I have also learned the most professional way to approach a gallery (from a gallery owner). His Artsala app was also a great benefit for organizing my inventory and sales. I definitely recommend this course to anyone seeking to sell more art and especially to those emerging artists looking to find gallery representation. Thanks Jason!

I never stopped making art during my 30 years teaching college level art courses. I felt lucky helping others find their creative spark and learn the skills of drawing and painting and tune into the magic of how the elements of composition can be manipulated to glue a picture together, blow it apart, or anything else in between.

Besides teaching and making my own art, I was exhibiting nation-wide in non-profit venues, such as small regional art museums, art centers and university galleries. Still, I wanted to be a full-time commercially successful artist.

There are quite a few sensitive, honest, caring, good intentioned, art educated and art-world knowledgeable consultants available to any artist searching the Internet. I know because I tried more of them than I like to admit. And, in fairness, I learned something from each one I worked with, but more commercial sales eluded me.

One of the first ways that Jason impressed me was his interest in art history and in particular Abstract Expressionism. He reads and recommends books that I’ve either already read or I put immediately on my reading list. I also read his memoir about his extraordinary upbringing in a family of 9 children raised by a father who was a full time working artist. Growing up watching, and as a young man helping, his father make a living by selling his paintings, gave me the confidence that Jason’s program would be focused on exactly what I wanted.

Jason has a common sense, step-by-step, approach to preparing an artist to reach out to galleries for representation. The nation-wide research he asks of us to determine if our prices are compatible with comparable art was hugely useful and assuring. All next steps are just as valuable. He makes himself available and explains how every lesson adds to the whole of his educating an artist to become a commercially successful artist.

Recently an experienced and popular gallery in another state, in an entirely new market, accepted me. I’m thrilled. Thank you, Jason. I’m happy to talk further about Jason’s program to anyone who would like to contact me: www.kimthoman.com/contact

I enrolled in the Art Business Academy in May 2016, with a sincere commitment to revive my flagging art career. Less than a year later, I was half-way through the assignments, and had partnered with a half dozen galleries across Ontario, where my realistic style and subject matter (landscapes and close-ups of nature) were a perfect fit. I graduated from ABA in January 2018 and my art business success resulting from this outstanding course continues to exceed my expectations.

After about a year of working with my new galleries, getting to know each other, trying various subjects in different locations, and seeing what was striking a chord with collectors, I started seeing an increase in sales. The galleries provided excellent feedback, and it became evident that my wilderness landscapes of northern Canada were catching the attention of collectors. This realization coincided with my vacation trips north of Lake Superior and I started painting more northern lake scenery, inspired by this beautiful wild region full of rocks, pine trees, and water, reminiscent of the land of my childhood.

By this time, I had completed the ABA course and was continuing to build a following with my own daily marketing posts on Facebook and through my bi-weekly studio newsletters and my web site. I was producing more artwork, improving through constant practice, and galleries were starting to sell my work regularly. I finally felt like I was making art that mattered, that celebrated something worthy, and that people cared about. My annual sales of originals were triple what they had been before the ABA course, coming equally from 3 major channels: galleries, Facebook, and my newsletters.

Another couple of busy years passed and COVID-19 disrupted the whole world in early 2020. Galleries were closed for several months and I expected a long-lasting depression in art sales due to the pandemic, but I was wrong. My gallery partners beefed up their e-commerce web sites and social media promotions, and I continued my marketing efforts. Incredibly, sales of my paintings have increased during the pandemic. Perhaps my artwork provides an antidote to the isolation we are experiencing, and helps people reconnect with Nature. My fall 2020 painting workshops were cancelled so I made use of the extra painting time in my studio. I started a new series on northern skies (twilight, starlight, moonlight, and northern lights), which are being snapped up by my collectors. I can barely paint fast enough to keep up with demand and I had to increase my prices 3 times last year.

I know much of my current success is the result of my hard work, dedication, and persistence, but I must thank Jason for helping me find my professional focus and giving me the tools and encouragement to make my artistic dreams come true. I highly recommend the Art Business Academy, if you are serious about finding your true artistic voice and getting your artwork into the hands of people who love it.

Karen  Richardson
Artist, Ontario

Click Here to Register

The Art Business Academy course for artists has been very beneficial for me and my art business. The videos accompanying each lesson are well tailored to each subject covered, and go into considerable depth. Although I had enrolled in a similar in-person course in the past presented by Artist Trust, I found the Art Business Academy course to be far more useful, up-to-date and that each lesson had very practical application in my own sculpture business.

The course provided me with the incentive to update my Artist Statement, Bio and Resume in a way that makes each more engaging for the reader. I am pleased to be coming away from the course with some very valuable marketing tools, which include my sculpture Portfolio on my iPad, a 64 page Art Book highlighting my most recent sculptures and a promotional video that I created and edited myself!

Jason’s advice about approaching galleries for representation was invaluable. Although I was already represented by a local gallery before signing up for the Art Business Academy course, his input and video gave me the confidence to approach galleries in Santa Fe, a much larger art market. The result was that I had two galleries say that they wanted to represent me. Later, even a third one called me and offered to represent me as well. So, in the end, I had three galleries offering to represent me in Santa Fe! I had been trying to broaden my gallery representation for nearly 5 years without success prior to that. In addition, I was able to gain representation shortly after that in another gallery in a resort art town in Washington State as well.

David Varnau
Sculptor, Washington

Click Here to Register

I have always had a desire to be an artist, but life circumstances always stood in the way. From educational missteps to personal challenges to life choices along the way, being an artist seemed a vague possibility that was always on a back burner. I had gone so far as to start a notecard business many years ago that never really produced an income, but it was satisfying creatively so I stuck with it. Though I dreamed of being a “real” artist, I never really felt that I was one.

I think Life sometimes has a way of steering us at just the right time toward something that is exactly what is needed and that is the way I feel about the Art Business Academy (ABA). One thing that drew me toward the ABA classes was that actual concrete advice was given within the advertisements that gave more than just a hint at the practical nature of the instruction.

For me, life as an artist has seemed a bit of an enigma. I could “imagine” how the art business worked, but I couldn’t really wrap my head around how to go about it. It felt a bit like a maze in my mind. I think Jason Horejs is a pretty amazing instructor. I think that he understands the artist’s psyche (perhaps due to his growing up in an artist’s home). I think that he understands what obstacles tend to present themselves to artists and how to overcome them. His step-by-step plan establishes a sense of order that overrides the chaos that the artist’s life seems to feel like at times.

I feel that the entire course is valuable, but I’d like to highlight the aspects that were most significant to me. First of all, the order of Jason’s lessons are very well thought out, although that isn’t to say that you can’t skip around within them. By isolating each task (like determining your own personal goals, writing artist statements, or researching galleries) it breaks it into bite sizes that feel doable…that take away the feeling of being overwhelmed by all that is ahead. And it allows you to go back and rethink how you’re approaching it if you feel the need.

Secondly, I really appreciate the weekly zoom meetings. When I’m feeling overwhelmed by life, or by not knowing what I should do next, it really helps to just sit and listen to the business side of art. Whether or not I participate personally, it has been a help to remind me that there is order within the chaos…that there are bite-sized pieces that I can mull over and act on. It has helped more than I can say.

Probably most importantly, Jason has a way of making one feel as if they are the focus of his attention. He looks at each individual’s art and assesses where they are, what is working (in terms of quality, consistency, pricing, etc) and what might need some attention. And, through his classes, Jason addresses these one on one with the artist. I think it’s also important to note that Jason is giving the Gallery perspective, rather than the perspective of another artist who has found their particular niche and found success (which might be quite different from my own). He has years of experience dealing with many diverse artists. He is an art lover and has an open mind to a wide array of artwork.

I have not yet completed every ABA assignment, but I have felt that I have already gotten more than my money’s worth in value. In fact, in the past six months, I have sold three paintings that have more than paid for the class. I don’t believe that I would have even painted these particular paintings had I not taken the class, because I gained such confidence in my own work and in my own vision with Jason’s help. I also wouldn’t have had the confidence to approach galleries with these pieces without the groundwork laid out by Jason’s instruction.

Honestly, I could go on and on because joining the ABA was one of the best things I’ve ever done for myself and I’m so grateful for its ongoing blessings. Thank you, Jason, for all that you do for so many artists!

Patti Maher

Artist, Connecticut

---

Last September during the height of Covid, I decided it was a good time to improve my marketing skills. I had studied painting with an individual artist, never receiving any business education. After reading Jason’s Red Dot Blogs that were insightful and knowledgeable, I checked out the Art Business Academy. The first aspect that I loved was during the initial lessons Jason assessed whether your work was gallery ready, scoring you on consistency and presentation. I didn’t want to waste money on business skills if my work wasn’t sellable. My score was high so I continued with the program.

Each bi-weekly lesson came with an assignment to create marketing materials like a biography, artist’s statement, art portfolio etc. Additionally there were research assignments to assess galleries appropriate for my work. With many assignments, Jason provides files you can download that I could adapt to my needs. There is time you must invest to work through Jason’s program and it is all well spent. His encouragement along the way is invaluable!

In my case, after a month of submissions to galleries, I have one that wants to do a show next year and another that is an online gallery that wants to include my work. I’m still working on my goal of full time representation.

I am so pleased with the efficiency, affordability, and organization of Jason’s program. If you feel you don’t know where to start to market your work, I highly recommend you look into Jason’s Art Business Academy.

Kristina Henderson

Artist, Washington

The Art Business Academy led me gently and logically from the basics of improving my art’s consistency and quality all the way to successfully and confidently approaching galleries and obtaining representation. Jason’s practical approach and the support of other artists on their journey was invaluable as I went from budding to professional artist.

Jeff Green
Fine Art Photographer,  New York

I am not a big FB head, never mind someone I thought would be lured by an ad on social media, but when I saw the headline, “10 Mistakes Artists Make When Approaching a Gallery,” I was intrigued. It was all very wise and sound advice. I read on and explored further into Jason Horejs’ Red Dot Blog and other free advice he was giving artists. His genuine desire to help artists break into their Fine Art careers came across as sincere. I wanted to learn all he had to offer. So I signed up for The Business Academy Classes. I found that there was so much information I didn’t even know that I didn’t know. Like how to price my Art and how to set up a digital portfolio. Priceless!

I was the sole proprietor of Grace Your Space for almost 30 years. I came into the business as a fine artist. And dabbled in my fine art while I painted murals and wall finishes for clients and knew one day I would need to find out who I am again as a fine artist and focus on my own work. The time came about two years ago. I started to focus back on my own work. Taking on fewer and fewer jobs from my Grace Your Space business. I knew that before I was off this earth, I had to give it a shot to have my work in galleries. I came across Jason at just the right time. I cannot stress enough how these classes made my transition from a decorative painter to a fine artist with gallery representation clear and focused.

Two of the critical things Jason’s classes did for me were:

1. It set a clear path. Tackling one class at a time helped me not to get overwhelmed with each class, building on the next. One class every two weeks; class on a Bio, get that done, check; class on Artist Statement, get that done, check, and so on. It also gave me someone to whom I had to be accountable.

2. Inventorying system for my work. The ArtSala inventory system is invaluable for keeping an inventory of my artwork. What a concept! Organization skills and technology are not my strong suits. I can’t express enough how easy and beneficial this system has been to me.

To make a long story short, I thought it would take me 2-5 years to see my dream of finding gallery representation come true. I’ve been with Jason for less than a year. By applying the lessons learned through these classes in creating a portfolio and developing an artist statement and bio to pricing my work, I have gained the confidence to approach galleries knowing that my presentation now represents a professional. I’ll be bringing work over to my first gallery this month! Main Street Gallery in Manasquan. I am excited to see my work hang among other hard-working professional artists. I know this is just the beginning, and I am excited about my future journey. My goal is to make a living creating and selling my work, to be in a handful of galleries around the country and perhaps the world! I cannot thank Jason enough for developing a system that has allowed me to see that my dreams will come true and when success brings me to a gallery in Arizona, I will give Jason a big hug!

Grace Sharpe
Artist, New Jersey

My goal is to be recognized as a successful and accomplished artist that is represented by quality galleries. I am beginning to achieve my goals; and I have to thank Jason Horejs and his Art Business Academy for providing me the tools, knowledge and confidence to pursue them.

I followed what I learned from the Art Business Academy; and I am so excited that galleries have begun expressing interest in my work and in representing me. Through the course, you learn how to approach galleries, what questions to be prepared to answer and how to respond to these questions. I was thrilled when I finally had the opportunity to answer all the questions for a Denver, CO gallery owner. It was a good feeling to be asked the questions and more importantly, to know how to respond to them.

The Art Business Academy provides you instructional video lessons on a wide spectrum of topics designed to advance your art career, many of which I had not considered. Throughout the lessons, Jason provides you helpful, constructive feedback. The academy provides a roadmap to follow, with clear instructions and examples. You learn about marketing, sales, websites, advertising, blogs and so much more. As a result of the course, I improved the quality of my Artist Statement, Bio and Resume and gained an understanding of the gallery’s business operations, objectives and interaction with artists.

In summary, I believe the program is excellent and definitely worthwhile for all artists. I have learned and gained significant knowledge to assist me in my continued endeavors to pursue my art business / career. I recommend any artist who is serious about a career in art to take the worthwhile courses offered by Jason and the Art Business Academy.

Red (Linda) Harrison
Artist, Florida

The Art Business Academy format was what made this course so beneficial to me. This was my first online course experience. I really appreciated being able to work at my own pace plus the assignments were hands on and applicable to what I needed to know. It helped deflate my highly competitive nature and allowed me to focus on what was important to me in each lesson. The course also took the mystery out of galleries and made them human with business needs which I could relate to as well as helped me prepare what galleries need from the presentation and quality of work to personal documents. I read your book before the course and was excited with the challenges then found it disorienting not knowing how to proceed. The course provided the needed schedule or structure to accomplish all the tasks outlined in the book. In the end having done the work has helped build so much confidence which I didn’t have before the course.

If you are interested in gallery representation, this course is amazing. There are so many avenues to take in the art world. This course helped me direct my energy. I applied the information and assignments to my business to make choices about where I want to put my energy to push my art business forward.

Ashby Carlisle
Artist, Conneticut

Click Here to Register for Xanadu Gallery's Art Business Academy Today

I had followed Reddot Blog for about 6 months and found it very helpful, then applied for the Mentorship Program, got to the 2nd round and then towards the end of that program I knew I wanted more and signed up for the Art Business Academy. I am currently half way through the Art Business Academy and have learned so much from the lessons and assignments so far, already accomplishing many of my goals of doing this course. I now have a professional and engaging artist biography, a resume, an artist statement and artwork statements.

After a gallery owner’s review of my artwork for quality and consistency I have put together a cohesive Portfolio and now have an detailed inventory tracker, appropriate pricing and a comprehensive list of target galleries. Overall I feel more a lot more focused and confident in my art and future art career.

ABA provides you with the critical tools and knowledge needed to approach galleries professionally and confidently, along with invaluable insights into various areas of the art business which an artist needs to be successful. Within 7 months, I was submitting to Galleries and 3 weeks thereafter, I secured gallery representation with my first gallery and I’m now on a mission to acquire representation at a 2nd gallery.

As a part time artist, with a full time day job, I find the ABA is very accommodating to a busy schedule, taking lessons at my own pace and listening to replays of question and answer sessions when time permits. The ABA will provide a solid foundation for your art business and Jason instills the focus and determination needed to push your art career forward. He is very knowledgeable and has a wealth of information, giving fair, level headed advice from both the artist and gallery owner’s perspectives. If you’re prepared to devote the time and effort to this Academy, it is so worthwhile and you will see results, and it’s also interesting and fun along the way.

Noelle McCarthy
Artist, Florida

Click Here to Register

When I began seriously painting again, after many years hiatus, I had no idea where to begin. The painting came easy. It is my calling, my life. But how would I sell my work? How would anyone even know my art existed?

One day while browsing the internet, I saw a blog from Xanadu Gallery (Red Dot Blog) and begin reading. Eventually I read about the Art Business Academy. Being the overly cautious and mildly cynical person I am, it took me a while to join something I wasn’t sure would help me with my goals, or even help me define them, because if I didn’t know where I was going with this, how could Jason help me?

Now, I am mostly through the Academy lessons and happy to say I have found gallery representation. I am painting more than ever and I am more confident in my ability to communicate with gallery directors and art collectors. I feel being guided through the hoops, as opposed to trying to jump them on my own, was an important factor in putting myself out there. I am very goal oriented and driven, but I needed information, tools, and a few clues of what to expect and how to garner attention for my work, all of which I feel Jason’s lessons helped me do.

I highly recommend the Art Business Academy, as it has really helped me consistently create work, achieve many of my goals, connect me with other artists, and has given me the support and encouragement I have needed to believe in myself. I still have a ways to go, but I feel I have also come a long way already. I appreciate Jason’s perspective as a gallery owner, but I also think he genuinely cares about the artist’s in the Academy.

Rebecca Sobin
Artist, Montana

If you know you want to make art and sell it this is the course for you. I would say “Go for it”. The course is full of really practical and useful information. And having actual feedback and help with questions is invaluable.

Lisa Sabo Brown
Artist

Much like the Wizard behind the curtain and the locked gates of the Emerald City, the world of representation galleries and art directors remained a mystery to me. Although I had been exhibiting my work in galleries for some time, the idea of seeking gallery representation outside of my local geographical area intimidated me. But Jason Horejs and the Art Business Academy (ABA) changed all of that.

Throughout the course, I learned to assess my work from the perspective of a prospective gallery owner; to create a compelling portfolio, biography, artist’s statement and resume; structure my studio, inventory and accounting in order to accommodate a larger and broader business; and to build and maintain an enthusiastic fan base of collectors and gallerists.

Although my husband owns a successful small business, there are so many principles that are particular to the art world that I had not yet considered when I decided to pursue art full-time.

As a student in ABA, I received invaluable personal feedback, and recommendations for tailoring my presentation and cultivating my relationships with galleries and collectors.

I had enrolled in various types of online courses in the past, but none of those courses ever offered the kind of thorough and personalized feedback that Jason gives his ABA students. Jason is truly a gifted teacher who genuinely cares about his students’ success.

Quite honestly, I cannot praise Jason and his academy enough. ABA simply offers an outstanding art business mentorship program.

My only regret? I wish I had received this kind of art business training years ago.

Jason not only gave me the tools but also the confidence to seek representation in art markets outside of my immediate area. In fact, ABA most certainly enabled me to recently secure representation in an extraordinary gallery.

If you are looking to transform your art passion into a successful, long-term career, look no further. There’s no place you’ll feel more at home than at Art Business Academy. –Lynn Abbott, Artist

Lynn Abbott
Artist, California

When I retired from teaching Art a few years ago, I wanted to pursue painting full time and find a gallery to represent me.  Like many artists, I didn’t know exactly how to market my work.  So I joined the Xanadu Business Academy where I learned, step-by-step, how to set up a portfolio, website, bio, resume, blog, newsletter, etc, and how to approach galleries.  Jason Horejs is a successful gallery owner in Scottsdale, AZ, and the expert I was looking for to be my teacher. The Xanadu Business Academy, and Jason’s personal advice was spot-on in every respect.  What I learned in the lessons helped me enormously, and gave me the confidence to approach gallery owners. I now am represented by my first gallery.  My advice: if you are looking for the best, check out Xanadu Gallery’s Art Business Academy.

Evelyn Verhey

“Before I was mentored by Jason, I was not in any galleries. Now I am in two and have prospects for others. I was ready for the gallery-scene with the years of painting and having my personal style, but Jason had to take me by the hand and lead me into the correct process of creating my online portfolio, and researching and submitting to galleries. “

Heidi Harner
Artist, Indiana

“Jason pushed me to do the things that needed to be done to successfully gain gallery representation. I am now in a wonderful gallery in Charleston, South Carolina, and working on another one. I have gained confidence with my art, and am not afraid to approach galleries. With Jason’s help my portfolio looks professional. It really helps to project a polished image of yourself and your art when trying to gain gallery representation.”

Terri Myer
Artist, St. Louis, MO

“I wanted to thank you again for the one-on-one mentorship last year. I was out in Colorado again from my Maryland home, participating in the juried Plein Air Rockies event for the second year. I spent a couple days on arrival from Denver at the beautiful Broadmoor in Colorado Springs. Here’s my news—last year, they were ‘interested,’ this year the Broadmoor Galleries signed me! So…after all this work to get a Western gallery for the Western oil landscapes I create, I have a wonderful gallery!”

Claudia Brookes
Artist, Maryland

“THANK you Jason! I sent out my first gallery approaches week before last. I sent out to my top five choices in the local metro area and got two responses (one was ‘we will look at it and get back to you’). One was very positive and they took eleven paintings on consignment.”

Mary Charles Churchill-Nash
Artist, North Carolina

Click Here to Register