For Art Business Academy Students, new lessons become available every two weeks. Access the lessons as long as your enrollment remains active. Return to this page to access new material as it becomes available
Art Business Fundamentals
Lesson #1 | Defining Success – Career Assessment and Goal Setting
Lesson #2 | Creating Collector and Gallery-Worthy Artwork – Quality Assessment
Lesson #3 | Cultivating a Consistent Body of Artwork – Consistency Assessment
Lesson #4 | Productivity and Time Management – Studio Practices
Lesson #5 | An Organized Artist is a Successful Artist
Lesson #6 | Pricing your Art to Optimize for Sales and Profit – Pricing Assessment
Lesson #7 | Crafting a Compelling Biography – Biography Primer, Design
Lesson #8 | Engaging Clients through Artist’s Statement and Artwork Statements – Statement Primers
Lesson #9 | Enhancing Your Resume – Fundamental Concepts of Resume Writing, Layout and Design
Lesson #10 | Powering Up Your Portfolio – Image Order, Design and Format
Lesson #11 | Artist Website Fundamentals – Design, Layout and Updating
Successfully Approaching Galleries
Lesson #12 | Gallery Research
Lesson #13 | Gallery Approaches/Follow-up
Lesson #14 | Establishing a Successful Long-term Relationship With a Gallery
Lesson #15 | Gallery Readiness Checklist and Long-Term Strategy to Building Relationships with Galleries
The Fine Art of Selling Art
Lesson #16 | An Introduction to Art Salesmanship
Lesson #17 | Building Relationships with Your Clients
Lesson #18 | Creating Experiences for Collectors by Telling Stories
Lesson #19 | Closing the Sale
Lesson #20 | Helping Your Clients Resolve Their Concerns
Lesson #21 | The Art of Negotiation
Lesson #22 | Following up to Make More Sales
Lesson #23 | Transforming Buyers into Collectors
Building Successful Long Term Relationships with Galleries
Lesson #24 | Channels of Communication – Turning Gallery Owners into Fans
Lesson #25 | Keeping Your Inventory Fresh – Artwork Rotation
Lesson #26 | How Galleries Operate – Artist Selection, Accounting and Artist Payment, Show Selection
Enhanced Marketing
Lesson #27 | Direct Mail
Lesson #28 | Magazine Advertising
Lesson #29 | Facebook Marketing
Lesson #30 | Email Marketing
Lesson #31 | Blogging
Long-Term Success
Lesson #32 | Taking the Leap – Going Full-time with Your Art
Ongoing Education
Lesson OE #1 | Fundamentals of Presentations and Public Speaking
Lesson OE #2 | Public Art
Lesson OE #3 | Publishing an Art Book
Lesson OE #4 | Diversifying Your Income
Lesson OE #5 | Creating Art Promotional Video